How To Maximize ROI With Elastomeric Paint On Commercial Stucco

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Wednesday April 23, 2025 commercial elastomeric paint for stucco

Water damage and surface cracks can lead to expensive repairs for commercial buildings. One way to help prevent this is by using elastomeric paint. It’s a strong coating that works especially well on stucco surfaces. This blog explains how elastomeric paint can help you save money and improve your property’s value.

What Is Elastomeric Paint?

Elastomeric paint is different from regular paint. It’s thicker, more flexible, and made to protect surfaces from damage caused by weather and moisture.

Main Features:

  • Flexibility: Elastomeric paint can stretch and move with the surface, which helps stop small cracks from forming or getting worse.
  • Water Resistance: It forms a waterproof barrier that keeps moisture out and helps prevent water damage.
  • Crack Coverage: It fills and covers tiny cracks, creating a smooth and clean look.
  • Energy Efficiency: Because it can reflect heat, it helps control indoor temperatures and may lower heating and cooling costs.
  • Durability: It holds up well over time, even in tough weather, reducing the need for frequent repainting.

Why It Works Well for Commercial Stucco

Commercial buildings often use stucco on the outside. Elastomeric paint works well with this material because it sticks to stucco easily and helps seal the surface.

Using this paint protects the building from rain and humidity, which helps reduce repair costs. It also makes the building look cleaner and more modern. Over time, the paint doesn’t peel or fade easily, so there’s less maintenance to worry about.

For property managers, elastomeric paint is a smart investment. It helps buildings last longer, look better, and save on energy and repair costs. That’s why it’s a good choice for large commercial projects with stucco exteriors.

Benefits of Using Elastomeric Paint on Stucco

Elastomeric paint adds a strong protective layer to stucco surfaces. It helps the outside of commercial buildings handle wear and weather better, making them stronger and longer-lasting.

Waterproofing and Crack Protection

This type of paint is great at keeping water out. It creates a waterproof seal that protects walls from moisture, helping to stop mold, mildew, and structural damage. Elastomeric paint also fills in small cracks and stretches as the building shifts. This keeps water from leaking in, which can lower the risk of expensive repairs.

Longer Lifespan and Stronger Surface

Elastomeric paint helps stucco walls last longer by forming a tough barrier against wind, rain, and sunlight. It’s made to handle tough conditions without cracking, peeling, or chipping. This means fewer repairs for property owners and less need for frequent painting.

Because the paint moves with the surface, it helps prevent deeper damage over time. This is especially helpful for retail centers and apartment buildings, where keeping the outside in good shape helps maintain property value and save money in the long run.

Better Energy Efficiency

Elastomeric paint also helps keep energy costs down. It reflects heat and helps keep indoor temperatures steady. This lowers how hard HVAC systems need to work, which can cut energy use and reduce utility bills. Over time, this adds even more value to the investment.

How to Get the Most from Elastomeric Paint

To get the best results, it’s important to prepare the surface, use high-quality paint, and make sure the paint is applied correctly.

Clean and Repair Before Painting

Start by cleaning the stucco surface to remove any dirt, grease, or loose pieces. Pressure washing works well for this step, especially on large buildings. Make sure to fix any visible cracks or holes before painting. A smooth surface helps the paint stick better and last longer. If the wall is old or very porous, use a primer first to help the paint hold better.

Pick the Right Paint

Choose elastomeric paint that’s made for commercial stucco buildings. High-quality paint lasts longer and holds up better in tough weather, saving money on future painting and repair work. Look for products that are known for sealing cracks and blocking water. These features help protect the surface and lower future costs.

Use Experienced Professionals and Keep Up with Maintenance

Working with trained professionals helps the paint job last. They use the right tools and methods to avoid problems like peeling or poor coverage. This helps reduce repair needs later on.

It’s also important to keep the paint in good condition with regular upkeep. Some companies offer repaint services and local help, so buildings stay looking clean and meet any needed regulations. Good maintenance protects the building’s structure, appearance, and energy efficiency over time.

Common Challenges and Solutions

Learn how to tackle common issues like peeling or fading to keep your stucco looking its best.

Preventing peeling and fading

Proper surface preparation helps avoid peeling and fading on stucco. Cleaning the surface removes dirt or debris that can hinder paint adhesion. Applying a primer creates a strong base for elastomeric coatings to bond with the stucco.

Using high-quality elastomeric paint improves resistance against harsh weather conditions. These paints withstand UV rays, extreme temperatures, and moisture, reducing risks of fading.

Regular maintenance further protects surfaces by addressing minor issues before they escalate.

Addressing higher upfront costs

Investing in elastomeric paint may seem expensive initially. However, its long-term benefits outweigh the upfront costs. Elastomeric paint lasts longer than standard alternatives, reducing frequent repainting expenses.

Its waterproof and crack-bridging properties lower maintenance costs on commercial stucco over time.

Commercial property managers can maximize ROI by considering these savings. High-quality materials prevent early wear and tear, minimizing potential repair bills. Professional application also extends lifespan, making the initial cost worthwhile for building owners looking to save on future expenses.

Conclusion

Elastomeric paint is a smart investment for commercial stucco buildings. It helps improve the appearance of your property, protects against weather damage, and lowers maintenance costs. With benefits like waterproofing, crack bridging, and improved energy efficiency, this type of coating supports long-term value and performance.

But getting the best results takes more than just the right paint—it requires the right team. Go Painting brings over 15 years of experience in commercial projects, using professional techniques to avoid common problems like peeling and fading. Their nationwide network of skilled painters is trained to prepare surfaces properly, apply high-quality materials, and deliver smooth, lasting finishes.

Whether you manage a retail center, office building, or multi-unit community, Go Painting understands how to meet your property’s needs. Partner with a team that gets the job done right and helps your property stand out—choose Go Painting for a finish that works as hard as you do.

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